Blog Post
Crafting landing Page
Sep 9, 2023
I often get asked about my landing page creation process. So in this thread I will share my step-by-step process, from idea to implementation.
Define your goal
The first step is to define your goal. What do you want your landing page to accomplish? Is it an increase in subscribers, sales, or something else? Once you've defined your goal, you can move on to the next step.
Research
You need to understand your audience, your competitors and industry trends. This research will help you come up with a design that resonates with your audience and sets you apart from the competition.
Brainstorming
You can start by sketching out rough ideas on paper or using Freeform on the iPad. The key here is to come up with as many ideas as possible, and then choose the best ones to move forward with.
Wireframes
Wireframes are low/high fidelity representations of your landing page design. They help you visualize the design and make sure the layout and content meet your goals.
Visual Design
Bring electronic schemes to life with color schemes, typography, and images. The goal is to create an eye-catching design that matches your brand. Don't settle for the first concept and fall in love with it. Instead, create multiple concepts.
Prototype
Prototyping is crucial in product design. It allows you to test the design on the target audience and make necessary changes. Use Figma, After Effects, Protopie for interaction.
By Nikita Ermilov